Proposal · HQ Energy Website Rebrand 2026

01 — Background

Project history and what's changing.

1.1 Engagement History

Jan 2025

Site Launched

Multi-page WordPress build covering Solar (Residential and Commercial), Roofing, and supporting pages.

Oct 2025

Roofing Page Added

Dedicated Roofing page shipped; GHL contact form integrated end-to-end.

Since Launch

Maintenance & Refinements

Copy updates, content edits, and ongoing site maintenance carried out by BearPlex.

May 2026

This Proposal

Rebrand migration, architecture restructure, and full site QA — five business days.

1.2 What's Changing

01

Brand Identity

New logo, palette of pure black, warm gold, and crisp white. Type system rebuilt from scratch.

02

Geographic Focus

Vancouver Island and Lower Mainland — replacing Western Canada (BC, Alberta, Saskatchewan).

03

Page Architecture

Residential and Commercial merged into Solar. Solar Education and Blog retired. Team and Recent Installations added.

04

Visual Tone

Premium and architectural feel, replacing the previous brand voice across every surface of the site.

1.3 What This Proposal Covers

A

Migrate

Apply the new brand identity to every page, component, and global element across the site.

B

Restructure

Reorganize page architecture to match the refined service offering and the sharper geographic focus.

C

Refresh

Update copy, metadata, alt text, and accessibility across all nine pages in scope.

D

Cutover

Deploy with redirects, sitemap update, and analytics continuity — no downtime to the live domain.

02 — Scope of Work

Four work streams.

2.1 Brand System Migration

Logo, color, type, components, and motion — rebuilt as one system and applied site-wide.

Logo & Marks

Primary, transparent, and reversed logo variants
Header, footer, mobile nav, and favicon application
Open Graph share image template per page

Color & Type

Black, gold, white palette plus a 5-step neutral scale
8-step type scale from caption to display
Google Fonts loaded with preconnect and font-display tuning

UI Components

Button system: every state, variant, and size
Form fields: inputs, selects, checkboxes, radios with full states
Cards, accordions, modals, dividers, CTA banners
Iconography rebuilt as monoline geometric SVGs

Layout & Motion

Sticky header with backdrop-blur and scroll-shrink
Mobile slide-in drawer with accessible focus trap
Scroll-triggered reveals and hover micro-interactions
Favicon set: ICO, iOS, Android, and modern PNG sizes

2.2 Page Architecture

The action taken on each page in the current site.

Action	Page
Restyle	HomeHero, value props, rebate banner, financing block, roofing teaser, FAQ
Restyle	About UsMission, values, what sets us apart, community
Restyle	RoofingAlready current — restyled to the new system
Restyle	ContactGHL form, address, hours, restyled cards
Merge	Residential + Commercial → SolarSingle unified Solar page with internal anchors for both audiences
Remove	Solar EducationRetired. 301 redirect → Solar / FAQ.
Remove	Blog / NewsRetired. 301 redirect → Home.
Add	TeamReinstated with new layout
Add	Recent InstallationsProject gallery — photos, location, system size
Add	Google Reviews BlockEmbedded on Home and Solar pages

2.3 Copy & Metadata Refresh

Every customer-facing word and every search-engine-facing tag, reviewed and rewritten where needed.

On-Page Copy

Replace all "Western Canada / BC, Alberta, Saskatchewan" with "Vancouver Island & Lower Mainland"
Refresh hero, value props, and CTA copy on Home, Solar, Roofing, About, Contact
Custom 404 page rewritten in the new brand voice
Form thank-you, error, and submission state copy

FAQ Cleanup

Resolve the FAQ phone-number inconsistency
Update FAQ service-area answer to Vancouver Island & Lower Mainland
Visual restyling of the accordion to match the new system

SEO & Metadata

Rewrite meta title, meta description, and OG copy on all 9 pages
Implement structured data markup for richer search snippets
Internal linking review across the new architecture

Accessibility

Alt-text audit and rewrite for every image on the site
Focus rings, ARIA labels, and tab-order verified across components
Color-contrast check on every text/background pair

2.4 Technical Deliverables

Migration, performance, redirects, and cutover work — grouped by area.

Performance

Image compression and modern format conversion
Responsive srcset and lazy-loading below the fold
Asset minification and server-level compression

Migration & SEO

301 redirects: /residential, /commercial, /solar-education, /blogs
Updated sitemap.xml and robots.txt
Google Search Console resubmission with the new sitemap

Backups & Cutover

Pre-migration full backup (database + WP files)
Post-deployment full backup immediately after go-live
WordPress core, theme, and plugin updates pre-migration
Database cleanup of orphaned records before cutover

Forms, DNS & Analytics

End-to-end test of the GHL form on the live environment
DNS verification and SSL health check post-cutover
Analytics continuity check across the cutover window
Responsive QA across mobile, large mobile, tablet, desktop

03 — Per-Page Deliverables

Section list for each of the nine pages.

01

Home

Hero with new wordmark Value proposition block Solar & Roofing teasers BC Hydro rebate banner Financing block Recent Installations grid Google Reviews block FAQ accordion Footer CTA

02

About Us

Hero Who We Are Vision Core Values grid What Sets Us Apart Community Involvement Careers + Contact split CTA

03

Solar merged

Hero Residential anchor Commercial anchor Benefits grid Financing options Tax credits block Why Choose HQ CTA banner

04

Roofing

Hero gallery Intro Why Replace Before Solar Roofing Type cards Our Process timeline Service area Partnership CTA

05

Team new

Hero Leadership row Solar Advisors row Customer Engagement row Headshot grid (name + title) Join the team CTA

06

Recent Installations new

Hero Filterable project gallery Per-project cards (location, size, photos) Map view Quote CTA

07

Contact

Hero GHL form embed Hours card Address card Phone card Service-area note

08

FAQ

Hero Accordion of all questions Phone number consistency fix Service area answer rewrite Contact CTA

09

404 & System Pages

Custom 404 in new brand voice Form thank-you state Form error states Privacy & Terms restyled

04 — Assumptions & Exclusions

What's needed from the client side, and what is not in scope.

4.1 Inputs Required From Client

Item	Purpose
Final brand assets	Logo files (SVG + PNG), color values, font licenses if outside Google Fonts
WordPress access	Admin and SFTP credentials to the current hosting environment
Domain & DNS access	Registrar / DNS access for verification at go-live
Search Console & Analytics	Owner or editor access for sitemap resubmission and continuity check
GHL access	Account access for the contact form integration test
New copy or photos	Any net-new content the client wants to include beyond the existing site
Approval turnaround	Feedback returned within 2 business days at each review checkpoint
Single point of approval	One named stakeholder responsible for sign-off on the client side

4.2 Out of Scope

Item	Note
Net-new copywriting	Only the listed refresh is included; long-form writing is a separate engagement
Photography & video	Net-new shoots are not included; existing imagery will be reused
Paid ad creative	Campaign assets and ad management are not part of this engagement
SEO content production	Backlinks, content articles, and ongoing SEO work are out of scope
E-commerce / booking	Cart, checkout, or scheduling functionality is not included
CRM / GHL re-architecture	Existing form integration is preserved; broader CRM work is separate
Plugin licenses & hosting	Subscriptions and infrastructure costs remain the client's responsibility
Ongoing maintenance	After the 14-day warranty window — quoted hourly or as a retainer

05 — Process & Communication

Six steps from kickoff to go-live.

01

Figma-First Design

Every page is approved in Figma before development starts. Approved comps drive the build.

02

Internal QA

Each staging link is reviewed across all four breakpoints internally before being shared with the client.

03

Two Revision Rounds

One consolidated feedback pass after design, one after development. Out-of-scope items are flagged in writing.

04

Single Point of Contact

Taimoor manages the engagement end-to-end. No handoffs across the BearPlex team.

05

Backups Before & After Cutover

Two full WordPress backups — pre-migration and post-deployment. One-command rollback if needed.

06

Daily Communication

Daily progress notes via WhatsApp during active phases. Formal approvals and acceptance confirmations go via email.

06 — Timeline & Acceptance

Day-by-day schedule and acceptance criteria.

6.1 Five-Day Schedule

Mon

Day 1

Tue

Day 2

Wed

Day 3

Thu

Day 4

Fri

Day 5

Phase 01 · Days 1–2

Design

Design system, type scale, and Figma comps for every page.

Phase 02 · Days 3–4

Development

WordPress build on staging, matching approved Figma comps.

Phase 03 · Day 5

QA & Go-Live

Cross-device QA, redirects, revisions, and deployment.

6.2 Acceptance Criteria

All 9 pages render at four breakpoints (mobile, large mobile, tablet, desktop) matching approved Figma
All 4 listed redirects resolve as 301 to their named destinations
sitemap.xml updated and resubmitted via Google Search Console
Two full WordPress backups stored — pre-migration and post-deployment
SSL certificate active on the live domain post-cutover
GHL form submission verified end-to-end on the live environment
Analytics tracking confirmed live with continuous measurement
Lighthouse performance ≥ 80 on the Home and Solar pages on mobile

6.3 Schedule Assumptions

Item	Detail
Feedback turnaround	Within 2 business days at each review checkpoint
Schedule shift	Slower turnaround extends the go-live date by the same amount, one-for-one
Adjustment window	5 business days post-launch to share any items against the acceptance criteria above; adjustments within that window are made at no charge

07 — Warranty & Change Orders

Coverage after go-live and pricing for new work.

7.1 Post-Launch Coverage (14 days)

Item	Coverage
Adjustments to match approved Figma comps	Included14 days from go-live
Layout fixes on the four supported breakpoints	Included14 days from go-live
Minor in-scope tweaks during revision rounds	Included
Ongoing content edits	WP Care PlanSee 7.2 below
Plugin updates & compatibility checks	WP Care PlanSee 7.2 below
New features or additional pages	QuotedSeparate proposal
Hosting issues unrelated to this engagement	Outside scopeCare Plan add-on available

7.2 WP Care Plan & Change Orders

Item	Detail
WP Care Plan	CAD 205 / month (≈ USD 150). Includes ongoing content edits, plugin and theme updates, weekly backups, security check-ins, and uptime monitoring. Cancel anytime.
Out-of-scope work	Quoted as a separate proposal before work begins — additional pages, e-commerce, integrations, copywriting beyond refresh, or brand-asset creation.
In-scope tweaks during revisions	Included free during the agreed revision rounds.

08 — Investment & Payment Terms

Total cost, payment schedule, and market benchmarks.

Total Project Investment

CAD1,850

≈ USD 1,350 · Locked at 1.370 for the validity window

Stage 01

CAD 925

On Signature

Stage 02

CAD 925

On Go-Live

8.1 Market Benchmarks

Tier	Range (CAD)
Freelance / entry-level WordPress build	500 – 2,000
Canadian SMB agency, 6–15 page rebuild	2,000 – 6,000
Mid-tier Toronto agency, comparable scope	8,000 – 25,000
This proposal — partner rate	1,850

The partner rate reflects existing familiarity with the codebase, hosting, and design context — work that would be billable discovery time on a stranger engagement.

8.2 Payment Terms

Term	Detail
Stage 01	CAD 925 · invoiced on signature · payable on receipt before design begins
Stage 02	CAD 925 · invoiced on go-live · payable within 7 days
Methods accepted	E-transfer (Canada), Stripe, or wire transfer
Stripe fees	Added at cost where applicable
Currency	All amounts in CAD. USD shown is informational, locked at 1.370 for the validity window of this proposal.

09 — Standing Terms

Standing terms.

IP & Ownership

On final payment, all deliverables produced under this engagement — code, design files, copy edits, and supporting assets — transfer to HQ Energy. BearPlex retains the right to reference the work in portfolio and case-study material unless HQ Energy opts out in writing within 30 days of go-live.

Confidentiality

Each party will hold in confidence non-public information shared during the engagement — credentials, customer data, internal communications, and unreleased brand material — and will not share it with third parties except as needed to deliver the work.

Governing Law

This proposal, on signature, becomes a binding statement of work issued by Odus Studio LLC (BearPlex), a Texas limited liability company. Any disputes are governed by the laws of the State of Texas, USA. The October 2025 master engagement terms between the parties remain in force; this document is the controlling scope and price for this engagement.

Project Wind-down

If either party needs to step away from the engagement, this can be confirmed in writing at any time. Work completed up to that date is invoiced pro-rata, and the corresponding deliverables transfer to HQ Energy on payment.

Website Rebrand & Restructure